You don’t need a million-dollar logo to build a strong brand, but you do need brand consistency. A logo, tagline, or color palette on its own will not carry the weight of your brand. What really matters is how all those pieces come together to create a single, recognizable identity. That alignment is what helps people feel like they can trust you.

Not sure where to start with your marketing? You’re not alone. In this post, we’ll walk you through a simple framework to identify your goals, prioritize your efforts, and build a strategy that fits your brand — and your bandwidth.

If you’ve heard the term “SEO” but still aren’t sure what it means (or why it matters), this post is for you. We’ll explain how search engine optimization helps your business get found online — and why showing up on Google can lead to better traffic, better leads, and better business.